GENERATIONDESIGN – Sally Partner
Meetings as a knowledge base for innovation and product work
Sally partner for organizational development, innovation and product work. GENERATIONDESIGN turns meeting transcripts into working material: the raw material for concept work, decisions and products.
GENERATIONDESIGN
Holger Bramsiepe
Design Architect · Innovation & Organizational Development
About GENERATIONDESIGN
GENERATIONDESIGN supports companies in organizational development, innovation work and product work — at the intersection of strategy, concept work and change.
GENERATIONDESIGN positions Sally not as a minute-taker but as part of a knowledge and decision system. Knowledge today is abundant, Sally makes it accessible. What matters is the form in which that knowledge becomes a decision. That's exactly where GENERATIONDESIGN comes in: transcripts become material that can be condensed further with additional AI. The judgment of what counts stays with people.
Sally as a memory for innovation teams
The transcript is the starting point, not the endpoint.
GENERATIONDESIGN uses Sally to capture, structure and reuse the conversations that drive product and innovation work — workshops, concept sessions, leadership reviews, customer interviews.
Content flows into concept documents, gets processed further with additional AI for synthesis and pattern detection, and is connected to task and project tools (Microsoft Planner, Microsoft To Do, Jira) so decisions and follow-ups don't get lost.
Knowledge work with Sally: typical use cases
Innovation & concept work
- Workshops, design sessions and review meetings are captured with Sally
- Transcripts become input for concept documents and synthesis
- Decision rationale stays accessible — not lost in private notes
- Higher quality output by reusing source material instead of rewriting it
Knowledge management & distribution
- Meeting content becomes a shared knowledge pool, not an inbox attachment
- Reusable across teams — product, marketing, leadership, customer-facing roles
- Further processing with additional AI for summaries, themes and Q&A
- Onboarding gets faster: new joiners read the room, not the protocol
Market research & decision-making
- Briefing and target-group workshops are captured with Sally — the research question stays precise
- Debriefs of AI market simulations and interviews become structured, reusable insights
- Customer interviews are transcribed and flow into the knowledge pool, not into private notes
- Findings turn into concrete options for product, design and messaging — faster than classic research
Services by GENERATIONDESIGN
GENERATIONDESIGN positions Sally as part of a wider knowledge and innovation system — not as a stand-alone tool. The focus is on content value and decision quality, not on technical integration alone.
Innovation & product consulting
- Concept work, innovation sprints, product strategy
- Workshop design and facilitation with Sally in the loop
- Decision and rationale documentation that holds up over time
Knowledge management
- Turn meeting transcripts into a reusable knowledge pool
- Structure for retrieval — by team, topic, project, decision
- Further processing with additional AI for synthesis and pattern detection
Tool & process integration
- Connect Sally output to Microsoft Planner, Microsoft To Do, Jira
- Define how decisions and tasks travel from meeting to project tool
- Reduce manual transfer and double documentation
Results
How the collaboration works
The process is deliberately iterative — Sally is embedded into existing innovation and knowledge work, step by step.
Discovery & positioning
Together with you, GENERATIONDESIGN clarifies which meetings are knowledge-relevant (workshops, concept work, leadership) and what the content should fuel afterwards — concepts, decisions, projects.
Workflow & integration design
GENERATIONDESIGN designs how Sally output flows into your concept work and into task tools (Planner, To Do, Jira) — and where additional AI helps with synthesis or pattern detection.
Pilot in real innovation work
GENERATIONDESIGN runs the setup on a real innovation or concept project — workshops, reviews, decisions. The output is concrete content, not a demo.
Enablement & handover
GENERATIONDESIGN trains product, innovation and leadership teams on using the setup — including how to feed transcripts into downstream AI and project tools. Your team owns it afterwards.
Make meetings work for innovation — with GENERATIONDESIGN
If you want to turn meeting transcripts into a real knowledge pool for innovation, product and leadership work, get in touch with GENERATIONDESIGN.