Generation Design – Sally Partner
Meetings as a knowledge base for innovation and product work
Sally partner for organizational development, innovation and product work. Generation Design turns meeting transcripts into a reusable knowledge pool — fueling concept work, product decisions and organizational change instead of just being filed as minutes.
Generation Design
Holger Bramsiepe
Innovation & Organization Consultant
About Generation Design
Generation Design supports companies in organizational development, innovation work and product work — at the intersection of strategy, concept work and change.
Generation Design positions Sally not as a minute-taker but as a building block for knowledge work: transcripts become a reusable knowledge pool that feeds product decisions, concept work and innovation processes — and that can be processed further with additional AI.
Sally as a knowledge engine for innovation teams
Generation Design uses Sally to capture, structure and reuse the conversations that drive product and innovation work — workshops, concept sessions, leadership reviews, customer interviews.
The transcript is the starting point, not the endpoint: content flows into concept documents, gets processed further with additional AI for synthesis and pattern detection, and is connected to task and project tools (Microsoft Planner, Microsoft To Do, Jira) so decisions and follow-ups don't get lost.
Knowledge work with Sally: typical use cases
Innovation & concept work
- Workshops, design sessions and review meetings are captured with Sally
- Transcripts become input for concept documents and synthesis
- Decision rationale stays accessible — not lost in private notes
- Higher quality output by reusing source material instead of rewriting it
Knowledge management & distribution
- Meeting content becomes a shared knowledge pool, not an inbox attachment
- Reusable across teams — product, marketing, leadership, customer-facing roles
- Further processing with additional AI for summaries, themes and Q&A
- Onboarding gets faster: new joiners read the room, not the protocol
Market research & decision-making
- Briefing and target-group workshops are captured with Sally — the research question stays precise
- Debriefs of AI market simulations and interviews become structured, reusable insights
- Customer interviews are transcribed and flow into the knowledge pool, not into private notes
- Findings turn into concrete options for product, design and messaging — faster than classic research
Services by Generation Design
Generation Design positions Sally as part of a wider knowledge and innovation system — not as a stand-alone tool. The focus is on content value and decision quality, not on technical integration alone.
Innovation & product consulting
- Concept work, innovation sprints, product strategy
- Workshop design and facilitation with Sally in the loop
- Decision and rationale documentation that holds up over time
Knowledge management
- Turn meeting transcripts into a reusable knowledge pool
- Structure for retrieval — by team, topic, project, decision
- Further processing with additional AI for synthesis and pattern detection
Tool & process integration
- Connect Sally output to Microsoft Planner, Microsoft To Do, Jira
- Define how decisions and tasks travel from meeting to project tool
- Reduce manual transfer and double documentation
Results
How the collaboration works
The process is deliberately iterative — Sally is embedded into existing innovation and knowledge work, step by step.
Discovery & positioning
Together we clarify which meetings are knowledge-relevant (workshops, concept work, leadership) and what the content should fuel afterwards — concepts, decisions, projects.
Workflow & integration design
We design how Sally output flows into your concept work and into task tools (Planner, To Do, Jira) — and where additional AI helps with synthesis or pattern detection.
Pilot in real innovation work
We run the setup on a real innovation or concept project — workshops, reviews, decisions. The output is concrete content, not a demo.
Enablement & handover
We train product, innovation and leadership teams on using the setup — including how to feed transcripts into downstream AI and project tools. Your team owns it afterwards.
Make meetings work for innovation — with Generation Design
If you want to turn meeting transcripts into a real knowledge pool for innovation, product and leadership work, get in touch with Generation Design.