About us
Turning every conversation into real results
Since 2015, we have been developing intelligent software for the future of work from our headquarters in Mannheim, Germany. Sally is an AI meeting assistant that automates documentation and gives teams the freedom to focus on what truly matters.
Today, Sally is a comprehensive meeting intelligence platform: used by over 50,000 professionals across more than 1,000 companies. From owner-managed mid-sized businesses to international corporations.
The Sally Team
“We were deeply invested in AI technology before the hype began. Not because of trends, but out of conviction — because we saw every day how much potential gets lost in conversations.”
Julian Kissel
Founder & Managing Director, Sally
From observation to platform
The idea behind Sally didn't come from a whiteboard, but from practice: in countless client conversations, we saw valuable insights being lost every day — not from carelessness, but because the right tools simply didn't exist. Today, some of Germany's most demanding companies rely on Sally.
50,000+
Users worldwide
30+
Team members
2015
Founded in Mannheim
The journey that brought us here
February 2026
Sally reaches 50,000 users
More and more teams rely on Sally to automatically document their meetings and structure the follow-up. With over 50,000 users, Sally has established itself as a reliable AI meeting assistant for companies that want to make their meeting culture more efficient and transparent. The growing feedback from real-world use continuously flows into the further development of the platform.
October 2025
Sally expands its meeting platform
- •100+ supported languages for international teams
- •More than 8,000 integrations with existing tools
- •Transcription accuracy of up to 98.8%
- •Custom prompts to tailor summaries to individual needs
- •Meeting types for structured summaries
- •Continuous product improvements
This evolution is transforming Sally from a transcription tool into a comprehensive platform for structured meeting documentation.
April 2025
Collaboration with the University of Mannheim
Sally is working together with the University of Mannheim on a ZIM-funded research project to advance the next generation of AI-powered meeting transcription. The goal is to make transcriptions more precise and context-aware, even in complex meeting situations with multiple speakers or background noise. Insights from this research are directly integrated into the ongoing development of Sally.
University of Mannheim
January 2025
We get the maximum out of it for you
We are constantly developing Sally to provide users with maximum added value: Sally now supports more than 99 languages, transcribes face-to-face appointments and links seamlessly into your tool environment.
Mannheim, Germany . Our headquarters
September 2024
25,000 users are involved
Six years after the launch of the first version, more than 25,000 experts now rely on Sally to save their valuable time - without ever having to struggle with manual typing again. The positive feedback encourages us in our mission: we know Sally can do even more. Our journey continues, step by step, towards a fully comprehensive AI assistant.
A small selection of our customers
May 2023
Manual notes are now history
The focus on efficiency led us to develop the meeting assistant into an AI transcription tool. Sally now automatically transcribes meetings and handles the follow-up, so users never have to take manual notes again, making it accessible and easier to use for small and medium-sized companies.
February 2023
AI hype - and we were right in the middle of it
Artificial intelligence was on everyone's lips. While many were just talking about it, we were already actively involved with our own AI assistant. We knew that the market was now ready for our solutions, but we also knew that it would take a while for people to familiarize themselves with the new technology: Simplicity and real added value therefore always had to take center stage.
December 2021
We get the ball rolling
Sally has been integrated even more intelligently and seamlessly into CRM systems. With the new version, it was possible to prepare appointments efficiently for the first time by using AI to gather relevant customer information and provide it in a clear and concise manner. This version laid the foundation for today's core functions, such as summarizing appointments or recognizing tasks arising from meetings.
Julian Kissel . Founder and Managing Director of Sally
April 2021
There's more to it
By using Sally at Freudenberg, we have significantly improved CRM user behavior. The feedback was positive, but it also showed that sales employees want more than a chatbot - they want a real assistant. This insight led us to further develop Sally into an intelligent, supportive companion.
Freudenberg Sealing Technologies . Headquarters Weinheim
June 2020
Screwing, filing, improving
We released Sally for testing for the first time, gathered experience and continued to develop our platform. We realized that we still had a long way to go - but at the same time we knew that Sally offered real added value!
2020 . Julian Kissel presents Sally
November 2018
The journey begins
The first version of Sally has little to do with today's powerful AI transcription software. Sally 1.0 was a chatbot that supported sales representatives by asking specific questions about the progress of customer meetings and automatically transferring the answers to the CRM. This first step laid the foundation for our mission: promoting growth through less bureaucracy.
The Kissel brothers in front of the old Sally logo