About Us

More and more teams rely on Sally to automatically document their meetings and structure the follow-up. With over 50,000 users, Sally has established itself as a reliable AI meeting assistant for companies that want to make their meeting culture more efficient and transparent.

The growing feedback from real-world use continuously flows into the further development of the platform.

‍‍🌍 100+ supported languages for international teams
🔗 More than 8,000 integrations with existing tools
🎯 Transcription accuracy of up to 98.8%
✍️ Custom prompts to tailor summaries to individual needs
🗂️ Meeting types for structured summaries
⚡ Continuous product improvements

This evolution is transforming Sally from a transcription tool into a comprehensive platform for structured meeting documentation.

Sally is working together with the University of Mannheim on a ZIM-funded research project to advance the next generation of AI-powered meeting transcription. The goal is to make transcriptions more precise and context-aware, even in complex meeting situations with multiple speakers or background noise.

Insights from this research are directly integrated into the ongoing development of Sally.

We get the maximum out of it for you

We are constantly developing Sally to provide users with maximum added value: Sally now supports more than 99 languages, transcribes face-to-face appointments and links seamlessly into your tool environment.

Six years after the launch of the first version, more than 25,000 experts now rely on Sally to save their valuable time - without ever having to struggle with manual typing again.

The positive feedback encourages us in our mission: we know Sally can do even more. Our journey continues, step by step, towards a fully comprehensive AI assistant.

The focus on efficiency led us to develop the meeting assistant into an AI transcription tool. Sally now automatically transcribes meetings and handles the follow-up, so users never have to take manual notes again, making it accessible and easier to use for small and medium-sized companies.

Artificial intelligence was on everyone's lips. While many were just talking about it, we were already actively involved with our own AI assistant.

We knew that the market was now ready for our solutions, but we also knew that it would take a while for people to familiarize themselves with the new technology: Simplicity and real added value therefore always had to take center stage.

Sally has been integrated even more intelligently and seamlessly into CRM systems. With the new version, it was possible to prepare appointments efficiently for the first time by using AI to gather relevant customer information and provide it in a clear and concise manner.

This version laid the foundation for today's core functions, such as summarizing appointments or recognizing tasks arising from meetings.

By using Sally at Freudenberg, we have significantly improved CRM user behavior. The feedback was positive, but it also showed that sales employees want more than a chatbot - they want a real assistant.

This insight led us to further develop Sally into an intelligent, supportive companion.

We released Sally for testing for the first time, gathered experience and continued to develop our platform.

We realized that we still had a long way to go - but at the same time we knew that Sally offered real added value!

The first version of Sally has little to do with today's powerful AI transcription software. Sally 1.0 was a chatbot that supported sales representatives by asking specific questions about the progress of customer meetings and automatically transferring the answers to the CRM.

This first step laid the foundation for our mission: promoting growth through less bureaucracy.