About Us
Experts and entrepreneurs deserve an assistant. That’s why we built Sally.
Users worldwide
Team members
Founded
Our Story
How it all started...
Sally started in 2018 with a simple goal: to reduce the admin overload for people who build things - entrepreneurs, consultants, project leads. What began as a chatbot evolved into a smart assistant trusted by over 25,000 professionals today.
We're not chasing hype - we’re solving real problems. Sally automates the tedious parts of your meetings and connects seamlessly into your existing tools, helping teams work faster and more transparently.
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Julian Kissel • Founder & CEO of Sally AI
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Our headquarters • Mannheim, Germany
Our Mission
Less admin.
More impact.
We believe great minds shouldn’t waste time on busywork. Sally is your AI assistant that takes care of meeting notes, tasks, and documentation - so you can focus on growth, not on writing things down.
Trusted by 25,000 professionals every day
Sally's origin story
November 2018
The journey begins
The first version of Sally has little to do with today's powerful AI transcription software. Sally 1.0 was a chatbot that supported sales representatives by asking specific questions about the progress of customer meetings and automatically transferring the answers to the CRM.
This first step laid the foundation for our mission: promoting growth through less bureaucracy.
The Kissel brothers in front of the old Sally logo
June 2020
Screwing, filing, improving
We released Sally for testing for the first time, gathered experience and continued to develop our platform.
We realized that we still had a long way to go - but at the same time we knew that Sally offered real added value!
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2020 • Julian Kissel presents Sally
April 2021
There's more to it
By using Sally at Freudenberg, we have significantly improved CRM user behavior. The feedback was positive, but it also showed that sales employees want more than a chatbot - they want a real assistant.
This insight led us to further develop Sally into an intelligent, supportive companion.
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Freudenberg Sealing Technologies • Headquarters Weinheim
December 2021
We get the ball rolling
Sally has been integrated even more intelligently and seamlessly into CRM systems. With the new version, it was possible to prepare appointments efficiently for the first time by using AI to gather relevant customer information and provide it in a clear and concise manner.
This version laid the foundation for today's core functions, such as summarizing appointments or recognizing tasks arising from meetings.
Julian Kissel • Founder and Managing Director of Sally
February2023
AI hype - and we were right in the middle of it
Artificial intelligence was on everyone's lips. While many were just talking about it, we were already actively involved with our own AI assistant.
We knew that the market was now ready for our solutions, but we also knew that it would take a while for people to familiarize themselves with the new technology: It would take a while for people to familiarize themselves with the new technology. Simplicity and real added value therefore always had to take center stage.
Management level of Sally
May 2023
Manual notes are now history
The focus on efficiency led us to develop the meeting assistant into an AI transcription tool. Sally now automatically transcribes meetings and handles the follow-up, so users never have to take manual notes again, making it accessible and easier to use for small and medium-sized companies.
Sally in action
September 2024
25,000 users are involved
Six years after the launch of the first version, more than 25,000 experts now rely on Sally to save their valuable time - without ever having to struggle with manual typing again.
The positive feedback encourages us in our mission: we know Sally can do even more. Our journey continues, step by step, towards a fully comprehensive AI assistant.
A small selection of our customers
We get the maximum out of it for you
January 2025
We are constantly developing Sally to provide users with maximum added value: Sally now supports more than 35 languages, transcribes face-to-face appointments and links seamlessly into your tool environment.
Stay tuned - we'll keep going for you!
Mannheim, Germany • Our headquarters
Would you like to test Sally live?
After signing up, you can invite Sally to your appointment via invite@sally.io and try out all features.
Die Entstehungsgeschichte von Sally
Unser Gründer Julian Kissel gründete als renommierter Microsoft- & CRM-Experte 2015 das Unternehmen, das bis heute hinter Sally SalesAI steht: Aliru.
Seine Mission: Komplexe Vertriebsprozesse von Unternehmen auf einfache und effektive Weise im CRM abzubilden, um so die Verkaufsziele mühelos zu erreichen - mit Erfolg.
Seit jeher verwirklichte er für Unternehmen wie Freudenberg, Deutsche Bahn oder Lichtblick Milliardenumsätze, indem er deren Vertriebsstrategien optimierte und effizient umsetzte.
Nach monatelanger Arbeit entstand Sally 1.0
Getrieben von der Mission, entstand die erste Betaversion von Sally. Sally fing als kleiner Chatbot an, der bei der Erstellung von Besuchsberichten half, indem er nach einem Meeting relevante Fragen zum Termin stellte. Die Antworten der Außendienstler wurden direkt in das CRM eingepflegt.
Der Vorteil: Durch Sally vergisst man keine relevante Themen mehr in das Besuchsbericht einzupflegen, da die KI kundenspezifische Fragen stellte, was zu einer höheren Datenqualität führte.
Die Resultate des Projektes bei Freudenberg und unsere Learnings
Nach der Implementierung bei Freudenberg haben wir intensiv analysiert und wertvolle Erkenntnisse gewonnen. Obwohl wir die Nutzung des CRMs steigern konnten, stellten wir fest, dass viele Außendienstler keinen konkreten Mehrwert in Sally sahen. Die Herausforderung bestand darin, einen klaren Nutzen zu schaffen und Zeitersparnis zu bieten. Diese Erkenntnis trieb uns an, Sally zu einem umfassenden Tool weiterzuentwickeln, das nicht nur Daten sammelt, sondern den Arbeitsalltag der Außendienstmitarbeiter erleichtert.
Wir nehmen Kurs auf die aktuelle Sally Version.
Im Februar 2022 hatten wir einen bahnbrechenden Moment. Unser Team erkannte die Möglichkeit, Besuchsberichte nicht mehr manuell verfassen zu müssen. Die Idee, Sally in Meetings zu integrieren, um Gespräche präzise zu transkribieren und Agendapunkte automatisch festzuhalten, war geboren. Diese Idee wurde durch die Erkenntnis beflügelt, dass bisherige Tools nur in der englischen Sprache gut funktionierten. Unser Team mobilisierte all sein Wissen und Know-how, um diese Vision in die Realität umzusetzen. Dabei entstand die Idee zum Premium Transkriptions-Tool, das nicht nur Besprechungen mitschreibt, sondern auch als hochwertiges Tool dient, um Meetings produktiver zu gestalten.
So performt Sally heute.
Bis dato nutzen über 25.000 Vertriebsmitarbeiter weltweit Sally SalesAI und optimieren damit ihre administrativen Tätigkeiten. Aliru, die Firma hinter Sally, zeichnet eine Mitarbeiterzahl von über 25 eifrigen Mitarbeitern, die Sally stetig optimieren.
