Sally - AI Meeting Assistant

Meeting transcription for advertising agencies

Every briefing and every piece of client feedback captured automatically.

Fewer revision rounds, more time for creative work. GDPR-compliant, specialized in agency and brand language, hosted in Germany.

98.8% accuracyHosted in Germany100% GDPR-compliantConfidential & NDA-ready
Advertising agency in an online client conversation: Sally transcribes the briefing live and creates a structured topic summary with feedback, sign-offs and next steps, plus Made-in-Germany, ISO 9001/14001/27001 and GDPR seals

Trusted by advertising, creative and brand agencies

Antrophy
PG digital
ZDF Digital
Schaller & Partner Werbeagentur
i like it
teamWERK Die FilmProduktion

Automatic meeting transcription for your advertising agency

Briefing, feedback round, status call: every appointment is full of claims, change requests and sign-offs that no one can fully reconstruct afterwards. With Sally the documentation happens automatically.

Recording

Lead the conversation. Sally takes notes.

Online, you invite the notetaker to Teams, Zoom, Google Meet or Webex; on-site the mobile app takes over, discreetly on the table. The account team is fully present with the client, not at the notepad.

Microsoft TeamsZoomGoogle MeetWebex
Sally topic overview of an advertising-agency meeting with timestamps: campaign kickoff and briefing handover, creative review of concepts, media planning and channel strategy, next steps and responsibilities
Understanding

Transcription that understands agency language

98.8% accuracy, even with specialist terms from creative, media and brand work. Speakers are cleanly separated, your own terms, brand names and client abbreviations can be stored.

Man in an online client conversation: Sally captures the recognized sentence from Robert live „If we get the creative sign-off by Friday, we can move the campaign launch to September 1st.“
Result

Finished protocol, feedback, sign-offs, tasks.

Structured protocol with all change requests, sign-offs, open points and tasks, including owners and deadlines. One click to send it as a PDF to the client or as tasks into Asana, monday or Trello.

Sally decision card: „Campaign Approval Process: feedback rounds will from now on run exclusively through the shared comment tool in the creative portal.“

GDPR-compliant AI transcription that protects your campaigns

Agencies work with unreleased campaigns and sensitive client data. Sally protects it: confidential and fully hosted in Germany.

NDA- & contract-compliant

DPA under Art. 28 GDPR straight from the app, your confidentiality commitments and embargo dates with clients stay intact.

Hosted in Germany

Audio, transcripts and campaign data in German data centers, no US cloud provider, no Cloud Act.

Enterprise-grade security

ISO 27001 and SOC 2, the standard that large brand clients also demand in tenders and audits.

Customer review

Two hours of daily documentation, gone

Portrait of Anton Bleicher, CEO of Antrophy (Frankfurt)

Anton BleicherCEO of Antrophy (Frankfurt)

Customer review
As an agency owner, every client task has to be documented cleanly, otherwise something slips through in the daily grind. I used to spend up to two hours a day structuring everything from client meetings. With Sally those two hours disappear completely: the protocol is ready right after the call, every task lands in the right place, and I go straight into execution.
MCP-Anbindung

Verbinde Sally mit deinen KI-Agenten und deiner Tool-Umgebung

Through the Model Context Protocol (MCP), your own AI agents dock directly onto Sally, and Sally onto your entire tool environment. So feedback, sign-offs and tasks from every client appointment flow automatically to where your agency processes them further, from the project tool to the status board.

Sally
Meeting-Intelligenz
ChatGPT
Claude
Gemini
KI-Agenten
Microsoft Teams
Slack
Asana
monday
Trello
Notion
8000+ Tools anbinden

Others transcribe. Sally understands agency work.

Generic meeting AIs deliver clean transcripts, but no tool for the agency day-to-day. The difference lies in creative vocabulary, audit-proof sign-offs and real confidentiality.

Requirement in agency work
RecommendedSally
Otter · Fireflies · Copilot
Creative, brand & media vocabulary
Feedback & sign-offs documented audit-proof
Limited
Tasks straight into the project tool (Asana, monday, Trello)
Limited
Hosted in Germany (not just EU)

As of June 2026 · based on publicly available information about common meeting-transcription tools.

What Sally Users Are Saying

It's like having an assistant who never misses a detail. Sally lets me fully focus on customer conversations while she takes care of everything else. Follow-ups are automated, accurate, and sent out instantly.

Portrait of Malte Zander, virtualbadge.io - Sally AI customer

Malte Zander

CEO

virtualbadge.io

virtualbadge.io logo - Sally AI customer

Sally has truly impressed us with its transcription quality. The accuracy and detail of the transcriptions make it much easier for us to follow up on meetings and give us the assurance that nothing gets lost.

Portrait of Thomas Albrecht, Wittur Austria - Sally AI customer

Thomas Albrecht

Project Manager

Wittur Austria

Wittur Austria logo - Sally AI customer

I can finally focus on leading my team instead of taking notes. Sally saves me hours every week and makes follow-ups effortless. Every meeting is documented clearly and completely.

Portrait of Verena Hoff, international Experience - Sally AI customer

Verena Hoff

CEO

international Experience

international Experience logo - Sally AI customer

We finally stopped losing important details and can prepare follow-ups in minutes. Sally has become an integral part of our daily sales workflow. Every meeting is now documented automatically — clearly, precisely, and ready to share.

Portrait of Jörg-Uwe Liebisch, Dispomet - Sally AI customer

Jörg-Uwe Liebisch

CEO

Dispomet

Dispomet logo - Sally AI customer

The automated creation of meeting notes is incredibly valuable. Sally identifies key decisions and action items with impressive precision.

Portrait of Daniel Szymkowiak, FutureNext - Sally AI customer

Daniel Szymkowiak

Technology Officer

FutureNext

FutureNext logo - Sally AI customer

It's like having an assistant who never misses a detail. Sally lets me fully focus on customer conversations while she takes care of everything else. Follow-ups are automated, accurate, and sent out instantly.

Portrait of Malte Zander, virtualbadge.io - Sally AI customer

Malte Zander

CEO

virtualbadge.io

virtualbadge.io logo - Sally AI customer

Sally has truly impressed us with its transcription quality. The accuracy and detail of the transcriptions make it much easier for us to follow up on meetings and give us the assurance that nothing gets lost.

Portrait of Thomas Albrecht, Wittur Austria - Sally AI customer

Thomas Albrecht

Project Manager

Wittur Austria

Wittur Austria logo - Sally AI customer

I can finally focus on leading my team instead of taking notes. Sally saves me hours every week and makes follow-ups effortless. Every meeting is documented clearly and completely.

Portrait of Verena Hoff, international Experience - Sally AI customer

Verena Hoff

CEO

international Experience

international Experience logo - Sally AI customer

We finally stopped losing important details and can prepare follow-ups in minutes. Sally has become an integral part of our daily sales workflow. Every meeting is now documented automatically — clearly, precisely, and ready to share.

Portrait of Jörg-Uwe Liebisch, Dispomet - Sally AI customer

Jörg-Uwe Liebisch

CEO

Dispomet

Dispomet logo - Sally AI customer

The automated creation of meeting notes is incredibly valuable. Sally identifies key decisions and action items with impressive precision.

Portrait of Daniel Szymkowiak, FutureNext - Sally AI customer

Daniel Szymkowiak

Technology Officer

FutureNext

FutureNext logo - Sally AI customer

It's like having an assistant who never misses a detail. Sally lets me fully focus on customer conversations while she takes care of everything else. Follow-ups are automated, accurate, and sent out instantly.

Portrait of Malte Zander, virtualbadge.io - Sally AI customer

Malte Zander

CEO

virtualbadge.io

virtualbadge.io logo - Sally AI customer

Sally has truly impressed us with its transcription quality. The accuracy and detail of the transcriptions make it much easier for us to follow up on meetings and give us the assurance that nothing gets lost.

Portrait of Thomas Albrecht, Wittur Austria - Sally AI customer

Thomas Albrecht

Project Manager

Wittur Austria

Wittur Austria logo - Sally AI customer

I can finally focus on leading my team instead of taking notes. Sally saves me hours every week and makes follow-ups effortless. Every meeting is documented clearly and completely.

Portrait of Verena Hoff, international Experience - Sally AI customer

Verena Hoff

CEO

international Experience

international Experience logo - Sally AI customer

We finally stopped losing important details and can prepare follow-ups in minutes. Sally has become an integral part of our daily sales workflow. Every meeting is now documented automatically — clearly, precisely, and ready to share.

Portrait of Jörg-Uwe Liebisch, Dispomet - Sally AI customer

Jörg-Uwe Liebisch

CEO

Dispomet

Dispomet logo - Sally AI customer

The automated creation of meeting notes is incredibly valuable. Sally identifies key decisions and action items with impressive precision.

Portrait of Daniel Szymkowiak, FutureNext - Sally AI customer

Daniel Szymkowiak

Technology Officer

FutureNext

FutureNext logo - Sally AI customer

Meeting transcription for your most important agency appointments

Each of these appointments costs you hours of rework today or ends in a revision round. With Sally that time flows back into creative work, where you make the difference.

Client briefing & kickoff

This is where the campaign's foundation is laid, and where most details get lost. Sally captures goal, audience, tonality and budget completely, while you stay fully in the conversation.

Pitch & new business

Sally transcribes the pitch conversation, separates the speakers and makes every requirement and question searchable, the perfect basis for an on-point concept and proposal.

Feedback & revision round

Every change request and sign-off is captured, no more „that blue isn't our blue“ in round four. A reliable record of what was actually agreed.

Status & weekly sync

Creative, copy, media, account: Sally captures decisions and tasks with owners and deadlines, who does what by when is right in the protocol.

Creative workshop & concepting

Ideas, routes, claims: across weeks Sally builds a searchable idea store from every session, no good thought from session two gets lost in artwork.

Reporting & campaign review

Numbers, learnings, next steps: every result and optimization is documented, the next flight starts on a clean basis instead of from scratch.

Get started

Which appointment will you have transcribed first?

Create an account in two minutes and let Sally run along in your next briefing or feedback call. No setup, no credit card.

30 days freeNo credit cardHosted in Germany

Frequently asked questions from advertising agencies

See Sally on one of your own client appointments

30-minute demo, from the start of recording to the finished protocol with feedback, sign-offs and a task list, on a typical briefing or feedback call from your agency day-to-day.

No credit card required · GDPR-compliant · Hosted in Germany