“It's like having an assistant who never misses a detail. Sally lets me fully focus on customer conversations while she takes care of everything else. Follow-ups are automated, accurate, and sent out instantly.”
Malte Zander
CEO
virtualbadge.io

Fewer revision rounds, more time for creative work. GDPR-compliant, specialized in agency and brand language, hosted in Germany.

Trusted by advertising, creative and brand agencies






Briefing, feedback round, status call: every appointment is full of claims, change requests and sign-offs that no one can fully reconstruct afterwards. With Sally the documentation happens automatically.
Online, you invite the notetaker to Teams, Zoom, Google Meet or Webex; on-site the mobile app takes over, discreetly on the table. The account team is fully present with the client, not at the notepad.





98.8% accuracy, even with specialist terms from creative, media and brand work. Speakers are cleanly separated, your own terms, brand names and client abbreviations can be stored.

Structured protocol with all change requests, sign-offs, open points and tasks, including owners and deadlines. One click to send it as a PDF to the client or as tasks into Asana, monday or Trello.

Agencies work with unreleased campaigns and sensitive client data. Sally protects it: confidential and fully hosted in Germany.
DPA under Art. 28 GDPR straight from the app, your confidentiality commitments and embargo dates with clients stay intact.
Audio, transcripts and campaign data in German data centers, no US cloud provider, no Cloud Act.
ISO 27001 and SOC 2, the standard that large brand clients also demand in tenders and audits.
Customer review

Anton BleicherCEO of Antrophy (Frankfurt)
Customer review„As an agency owner, every client task has to be documented cleanly, otherwise something slips through in the daily grind. I used to spend up to two hours a day structuring everything from client meetings. With Sally those two hours disappear completely: the protocol is ready right after the call, every task lands in the right place, and I go straight into execution.“
Through the Model Context Protocol (MCP), your own AI agents dock directly onto Sally, and Sally onto your entire tool environment. So feedback, sign-offs and tasks from every client appointment flow automatically to where your agency processes them further, from the project tool to the status board.






Generic meeting AIs deliver clean transcripts, but no tool for the agency day-to-day. The difference lies in creative vocabulary, audit-proof sign-offs and real confidentiality.
As of June 2026 · based on publicly available information about common meeting-transcription tools.
“It's like having an assistant who never misses a detail. Sally lets me fully focus on customer conversations while she takes care of everything else. Follow-ups are automated, accurate, and sent out instantly.”
Malte Zander
CEO
virtualbadge.io

“Sally has truly impressed us with its transcription quality. The accuracy and detail of the transcriptions make it much easier for us to follow up on meetings and give us the assurance that nothing gets lost.”
Thomas Albrecht
Project Manager
Wittur Austria

“I can finally focus on leading my team instead of taking notes. Sally saves me hours every week and makes follow-ups effortless. Every meeting is documented clearly and completely.”
Verena Hoff
CEO
international Experience

“We finally stopped losing important details and can prepare follow-ups in minutes. Sally has become an integral part of our daily sales workflow. Every meeting is now documented automatically — clearly, precisely, and ready to share.”
Jörg-Uwe Liebisch
CEO
Dispomet

“The automated creation of meeting notes is incredibly valuable. Sally identifies key decisions and action items with impressive precision.”
Daniel Szymkowiak
Technology Officer
FutureNext

“It's like having an assistant who never misses a detail. Sally lets me fully focus on customer conversations while she takes care of everything else. Follow-ups are automated, accurate, and sent out instantly.”
Malte Zander
CEO
virtualbadge.io

“Sally has truly impressed us with its transcription quality. The accuracy and detail of the transcriptions make it much easier for us to follow up on meetings and give us the assurance that nothing gets lost.”
Thomas Albrecht
Project Manager
Wittur Austria

“I can finally focus on leading my team instead of taking notes. Sally saves me hours every week and makes follow-ups effortless. Every meeting is documented clearly and completely.”
Verena Hoff
CEO
international Experience

“We finally stopped losing important details and can prepare follow-ups in minutes. Sally has become an integral part of our daily sales workflow. Every meeting is now documented automatically — clearly, precisely, and ready to share.”
Jörg-Uwe Liebisch
CEO
Dispomet

“The automated creation of meeting notes is incredibly valuable. Sally identifies key decisions and action items with impressive precision.”
Daniel Szymkowiak
Technology Officer
FutureNext

“It's like having an assistant who never misses a detail. Sally lets me fully focus on customer conversations while she takes care of everything else. Follow-ups are automated, accurate, and sent out instantly.”
Malte Zander
CEO
virtualbadge.io

“Sally has truly impressed us with its transcription quality. The accuracy and detail of the transcriptions make it much easier for us to follow up on meetings and give us the assurance that nothing gets lost.”
Thomas Albrecht
Project Manager
Wittur Austria

“I can finally focus on leading my team instead of taking notes. Sally saves me hours every week and makes follow-ups effortless. Every meeting is documented clearly and completely.”
Verena Hoff
CEO
international Experience

“We finally stopped losing important details and can prepare follow-ups in minutes. Sally has become an integral part of our daily sales workflow. Every meeting is now documented automatically — clearly, precisely, and ready to share.”
Jörg-Uwe Liebisch
CEO
Dispomet

“The automated creation of meeting notes is incredibly valuable. Sally identifies key decisions and action items with impressive precision.”
Daniel Szymkowiak
Technology Officer
FutureNext

Each of these appointments costs you hours of rework today or ends in a revision round. With Sally that time flows back into creative work, where you make the difference.
This is where the campaign's foundation is laid, and where most details get lost. Sally captures goal, audience, tonality and budget completely, while you stay fully in the conversation.
Sally transcribes the pitch conversation, separates the speakers and makes every requirement and question searchable, the perfect basis for an on-point concept and proposal.
Every change request and sign-off is captured, no more „that blue isn't our blue“ in round four. A reliable record of what was actually agreed.
Creative, copy, media, account: Sally captures decisions and tasks with owners and deadlines, who does what by when is right in the protocol.
Ideas, routes, claims: across weeks Sally builds a searchable idea store from every session, no good thought from session two gets lost in artwork.
Numbers, learnings, next steps: every result and optimization is documented, the next flight starts on a clean basis instead of from scratch.
Create an account in two minutes and let Sally run along in your next briefing or feedback call. No setup, no credit card.
30-minute demo, from the start of recording to the finished protocol with feedback, sign-offs and a task list, on a typical briefing or feedback call from your agency day-to-day.
No credit card required · GDPR-compliant · Hosted in Germany